Developing Strategic Client Relationships from Managing Partner takes thinking on Client Relationship Management away from the IT consultancies to its true position as a crucial business development tool.

Author Andrew Hedley brings his formidable experience, both as a respected consultant to top international law firms and as a former business development director at Pinsent Masons, to bear on the challenge of providing CRM that both satisfies clients and generates a real impact on your firm’s bottom line.

Bring a truly strategic approach to your client relationship management:

• Learn what the client really thinks and how they choose their legal service provider;
• Gather reliable feedback from your existing clients;
• Boost your clients’ perception of your delivery to increase the value of your services;
• Develop a tiered CRM system that delivers consistency to clients of all sizes;
• Overcome the unique challenges of progressing CRM in a law firm;
• Build flexibility and change management into your structure to cope with changing expectations;
• use CRM to increase the profitability of your clients.

Leading case studies from firms, clients and agencies give you a comprehensive review of the market place. Best practice guidance allows you to extract the experience and knowledge of those who have succeeded ‘in the field’:

• Eversheds;
• Bevan Brittan LLP;
• Denton Wilde Sapte LLP;
• Halliwells LLP;
• Flint Bishop LLP;
• Acritas;
• Carillion plc;
• Asb law LLP;
• Aaron & Partners LLP;
• Reed Smith.