• Achieve the desired outcomes whilst creating synergy and fostering good, long-term relationships;
• Obtain the best value and profitability in your negotiations;
• Identify, and neutralise, difficult negotiators and their tactics;
• Enter into and conduct negotiations with the utmost confidence;
• Know how and when to walk away from a negotiation;
• Alter your negotiation style to suit different situations;
• Identify, and avoid, the common pitfalls in negotiation strategy.

Practical Case Studies and Expert Opinions are included, with contributions from:

• Peter Kilmister (The Peak Partnership);
• Geoff Coughlin (Emphasis on Skills Ltd);
• Richard Gwynne (Debt Recovery Unit, Shoosmiths);
• John Banister (Wiggin LLP);
• David Hertzell (Davis Arnold Cooper);
• Tim Percival;
• Roger Woolley (Lester Aldridge).

Plus… Mark Woodward (Visualfiles), provides insightful advice and guidance on the strategies that work in practice, ensuring that your negotiations always result in the ideal win – win scenario.