denotes premium content | May 16 2008 
Feature
posted 3 Sep 2007 in Volume 10 Issue 4
Case study: Perfect harmony
Maintaining consistency in branding at UK firm Maclay Murray & Spens LLP. How the marketing department, with the help of specialist branding consultants, successfully completed a rebrand programme, ensuring the same message was being communicated to its clients, external agencies and lawyers.
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