Effectively communicating your message is a challenge in any organisation, but public sector internal communicators face many additional challenges in establishing and executing communications strategies across all levels of government and public enterprise.   

Budget limitations, challenges resulting from bureaucracy such as slow decision-making processes, little access to top level decision makers, diverse working environments with a mix of technical and non-technical specialisations, and staff overloaded with government processes, all combine to result in an audience with a reticence toward innovation and a fear of changing the status quo.  

The challenge for internal communicators is to overcome this reluctance to change in order to execute internal communication plans that improve employee engagement, advance information dissemination, take advantage of new technological developments such as social media, and garner attention and support from all levels of the organisation.    

This two-day conference will identify and explore solutions to the challenges currently facing internal communicators in the public sector and provide information on how to:  

§  Craft a strategic internal communications plan sympathetic to the needs of your organisation

§  Cultivate employee support and input

§  Manage change effectively

§  Develop online strategies to enhance information dissemination

§  Qualify successes for improved buy-in and future development