In an era where a substantial and growing amount of business is conducted online and people are largely depending on online applications and services for their work, awareness of the business value of online user experiences is rising. Usable and accessible websites are proven to deliver higher conversion rates and improve internal processes and efficiencies.

Changing user needs and the introduction of new means to enhance end-user experience mean that organisations should conduct end-user tests and look for innovative methodologies and technologies to enhance online experiences for users.

However, many organisations are still facing challenges on how to successfully collaborate with application users and decision makers, effectively implement a user experience strategy that aligns with other business strategies, adopt a user-centred approach and measure and optimise user experiences, usability and accessibility.

This conference will provide attendees with the knowledge and skills to develop and execute user experience strategies that will drive business benefits. Through hearing practical case studies, you will gain insights into the following critical areas:

• Communicating the business value of user experience
• Developing a user experience strategy that is integrated with other business strategies
• Understanding the aspects that can contribute to an enhanced online user experience
• Developing an information architecture that maximises user engagement and efficiency
• Conducting usability tests and translating test results into actions
• Utilising innovative technologies for user experience tracking
• Choosing a solution that works for your own organisation