You also need to ensure that the internal brand reflects the external brand that attracts and retains your clients to guarantee the success of increasing marketing activity. And these are just two of the pressures affecting managers in charge of internal communications strategy…
Ark Group's new report Internal Communications for Law Firms provides information and guidance on developing a successful internal communications strategy. It examines the key challenges and explores the latest thinking on adapting best practice from the corporate world to the rapidly changing legal and professional services market.
Providing in-depth research in response to the significant changes proposed in the Legal Services Bill 2006/07, this vital new report includes:
- The clear business case for effective internal communications;
- Details of the key elements that underpin an effective internal communications strategy;
- Guidance on continual measurement and evaluation;
- Recommendations on how to maximise the return on investment (ROI) on internal communication resources;
- An examination of the critical role of line-manager communication with suggested solutions for providing a clear line of sight to everyone in the firm of the overall strategic direction;
- Profiles of two visionary leaders who have achieved exceptional results within this changing environment through a consultative and facilitative approach;
- Some of the best practices recommended by top consultants and adopted by forward-thinking firms.
Specially commissioned case studies also present best-practice examples of internal communication in action. Leading firms provide practical models for successfully developing comprehensive programmes which demonstrate the outstanding benefits derived from investing in firm-wide and local communication initiatives and activities.
Participating organisations include:
- Berwin Leighton Paisner;
- BDO Stoy Hayward;
- Harbottle & Lewis;
- Robert Muckle;
- Shearman & Sterling LLP.
All this is combined with expert guidance from internationally recognised consultants, including James Harkness, Julie Harrison, Alan Hodgart, Paul Gilbert, Nick Jarrett-Kerr, global communication consultant Paul Sanchez and communication measurement specialist Angela Sinickas.
Good end-to-end internal communication contributes significantly to a firm's ability to retain its high performers, provide better client service and increase its growth and profitability. Order your copy of Internal Communications for Law Firms today and begin developing and implementing a successful communications strategy.