This masterclass examines how to maximise the value of internal communication and deliver measurable improvements in organisational performance. Your organisation’s investment in internal communication includes resources, effort, time, money and leadership commitment. Is your organisation getting value for that investment? And what’s the internal communicator’s role in maximising that value?

By attending this two-day masterclass you’ll get the answers to those questions, and more. The programme comprises a proven eight-step methodology, which flows in logical sequence. It culminates in a fully integrated and holistic approach to extracting greater value from the investment in internal communication.

This interactive masterclass gives internal communication (IC) professionals:

• An eight-step methodology to maximise IC value
• A handy tool for each of the eight steps
• Eight case studies to demonstrate real-life applications of each step
• Eight group exercises to reinforce learnings

Masterclass leader:
Lorri Lennon, ABC, Communication Strategist, Business Interconnexions Pty Ltd

This masterclass is based on Lorri’s 20 years of international experience, in-depth knowledge and extensive research. Lorri is one of seven Australians with the ABC credential (Accredited Business Communicator). This accreditation is awarded by the US-based International Association of Business Communicators, which sets the global standard for best practice communications.