denotes premium content | Oct 12 2008 
Feature
posted 10 Jul 2003 in Volume 6 Issue 3
Legal technology: Opportunities, implementation, strategy
Client-relationship management (CRM) is a now familiar subject to most law firms. As one of the earliest, if not the first, systems that a firm would purchase, it has now become an integral part of a law firm’s technology infrastructure.
While firms become more sophisticated in their use of integrated technology and portal solutions, it is a sad fact that many are still floundering in their basic CRM strategy and fail to reap the potential benefits. In this month’s legal-technology section, Interface Software and Jaffe Associates examine the most effective CRM strategies and what firms should be doing to better implement a CRM initiative throughout the firm.
Interface Software currently dominates the UK CRM market and there appear to be few UK firms that are not signed up to their product. It is refreshing, therefore, that the article emphasises the essential factor in any CRM strategy: integrating technology into an overall business process that fits into the working culture and practices of the firm. In failing to achieve this amalgamation of strategy and technology, firms continue to waste their IT investment, a fact of particular concern in the current uncertain economy.
Fraser Herrick and Rosemarie Ghazaros have extensive experience of working with numerous firms across the UK. They comment on the successes and failures of past CRM projects and provide some useful tips for those firms still looking to effectively implement their CRM.
