Managing Partner Magazine’s 2nd Annual
COMPETITIVE INTELLIGENCE IN THE MODERN LAW FIRM

Optimizing Your Firm’s Business Development Initiatives through the Dissemination of Information into Actionable Intelligence

June 10th, 2008
AMA Executive Conference Center
New York, NY

This conference was designed to help you:

*Gain insight into what sort of intelligence is needed at your firm—and how to apply it

*Manage, parse and utilize raw data to answer the right questions transforming information into actionable intelligence

*Make CI about service improvement and strategy, not just sales

*Leverage the strengths of other law firm functions and departments through effective communication and coordination in support of cost effective marketing and business development initiatives

*Use CI to develop the strategic plan for the launch of a new service line, practice area or new industry focus

*Encourage and cultivate collaboration for the benefit of the firm’s clients

FEATURING PERSPECTIVES & CONTRIBUTIONS FROM:

DLA Piper
Skadden, Arps
Nixon Peabody LLP
Ropes & Gray LLP
Baker Donelson Bearman Caldwell & Berkowitz, PC
Holland & Hart LLP
Benesch, Friedlander, Coplan & Aronoff LLP
And many others...

Who Will Attend This Conference? 
Competitive Intelligence in the Modern Law Firm is a highly interactive, next-generation program researched with and developed exclusively for all those interested in expanding their knowledge base of CI in various roles and functions, including but not limited to: Managing Partners, Practice Group Leaders, Directors of Marketing and Business Development, Directors of Library Services, Client, Professional and Practice Support thought leaders, Directors of Knowledge Management, Directors of Practice Support, Directors of Information Resources/Services, Directors of Know-How & Training, Records Management and anyone involved in coordinating or leveraging resources within these firm functions—including attorneys.

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How competitive is your law firm? Competitive Intelligence has reached the tipping point. Nearly every large and medium sized law firm in the country has plans to formalize their CI process. The question is no longer why do we need CI or what resources to include in our portfolio – the question is how do we build it?

Too many law firms get caught up in data gathering activities but neglect to spend the proper time or resources on the analysis needed to turn information into action steps -- or on the resources needed to implement these actions steps and decisions.

Competitive intelligence must be distinguished from competitive information gathering - which is a component of CI, but lacks analysis and meaning – the essence of intelligence. Raw data is not intelligence. When used properly, competitive intelligence is a tool that enables law firms to make faster and more informed decisions. While many firms use CI and gather data, the problem or disconnect arises when the information doesn't answer the right questions - or it isn't actionable. 

Ark Group/Managing Partner Magazine’s 2nd annual Competitive Intelligence in the Modern Law Firm conference -- June 10th, 2008 in New York – will provide a unique and intimate opportunity to learn directly from (while networking with) your industry peers!

Attendees can expect to gain a better understanding of how law firms are transforming and cultivating their CI initiatives to more specifically support business development strategy. Learn to identify untapped internal collaborative synergies with the potential to drive CI initiatives within your firm!
This year’s concise one-day agenda will again evaluate the cornerstones of systematic and ethical initiatives for gathering, analyzing, and managing information that can impact your firm’s operational and business strategies.

How are firms today anticipating changes in the marketplace? How does CI impact decision-making in terms of firm growth? New areas of practice? Business development? What intelligence does firm management need to guide the future of the firm?

Ark Group/Managing Partner Magazine’s 2nd annual Competitive Intelligence in the Modern Law Firm conference will shed light on these questions in an environment that encourages meaningful interaction between speakers and delegates. This forum presents a great opportunity for innovative law firms to pull ahead and differentiate themselves from the competition as this conference will largely focus on what must be done after the data has been gathered and how your firm can transform information into actionable intelligence which can then be integrated with the firm's objectives and internal goals.

Reserve your place today among your industry peers! I hope to see you there—  

This meeting will be held at the AMA Executive Conference Center, New York - located at 1601 Broadway, New York, NY 10019. For information regarding preferred rates at nearby hotels (most within walking distance to the AMA) please contact Peter Franken at Pfranken@ark-group.com  or 773.281.4275. We recommend that reservations be made early, as the number of rooms at preferred rates is  limited.