Managing Partner archive

Volume 4 Issue 7

Features

An industry in transition Free
Competition from outside the legal sector and the need for increased commercial awareness are driving the legal industry to embrace IT to offer clients better service and boost profitability. The following are the results of a new quantitative study into the legal profession released by LexisNexis Butterworths Tolley that clearly point to an industry in transition .

Global marketing Free
The fact that the legal industry is undergoing a period of rapid change is hardly a revelation. But the impact of that commonplace observation requires more careful analysis. The evolution from profession to industry requires re-developing many of the functions within the law firm. In particular, it highlights the vital role that marketing plays in running a successful and expanding legal business. Danny Collins, Associate Publisher at American Lawyer Media International, provides an overview of where legal marketing originated from, and where it’s heading. Accompanying his article are some fascinating insights from legal marketers around the world.

Online transactional law Free
There are historical barriers to conducting high-value transactions over the internet, which new technologies are removing, and in doing so are creating opportunities. Henry Steen of Business Integrity Ltd discusses how this is of vital strategic importance to the legal industry, due to the declining level of deals, the uncertain economic environment, client pressure on fees increasing, competition intensifying and the exceptional lawyer being in higher demand.

What a tangled web we weave Free
Websites should reflect what visitors want and users should be able to find what they need quickly and effortlessly. Firms with company goals as the main focus on their websites will achieve little success. Visitors need to gain an immediate positive impression in order to stay on the website and return. Keeping them there is essentially a matter of ensuring that content is valid and relevant to the visitor. Stewart Thompson of The Martin Tolhurst Partnership Solicitors explains why the content of a website and keeping that content up-to-date is so important.